World IA Day 2019 is over.
Join us next year on February 22.


Design for Difference

Global Theme 2019

Designing for difference is fundamental for Information Architecture. Users have different premises, needs, approaches and means to access information. They act in various contexts and have different requirements to the language and depth of content. It is our job to make sure we understand our users and their needs and to develop solutions that work for real people.

WIAD Switzerland will present a wide array of different projects to show the broadness of our field and the questions it involves.


Jorge Arango

Founder and Principal at Boot Studio LLC

San Leandro, California (USA)

Sarah Barrett

Senior Information Architect at Microsoft Docs

Redmond, Washington (USA)

Per Axbom

Founder and Principal at Axbom Innovation AB

Solna, Sweden

Janine Lee

Head of Business Intelligence at Ringier Axel Springer Schweiz AG


Bastiaan van Rooden

Founder at Nothing AG


Memi Beltrame

UX Designer and Founder at Less A Mess


Svetlana Ognjanovic

UX Researcher / PhD Candidate at Google/ ETH


Dave Hertig

Founder and Managing Director at ContentSuccess


Rachel Price

UX Architect at Guidea

Seattle, WA


Picture of a conference room

Information Architecture Essentials

February 22, 09:00 - 17:15

Full-Day Workshop with Jorge Arango

More of our transactions and social interactions are moving online every day. People access these digital products and services using a growing variety of devices: notebook computers, mobile phones, wearables, voice-driven smart assistants, and more. Good experience requires that these... more

Mapmaking in physical and digital space

February 22, 09:00 - 12:30

Half-Day Workshop with Sarah Barrett

Most of us can easily remember places we’ve been, even if we’ve only been there once or haven’t seen them for many years. We do this unconsciously through “cognitive mapping,” and specific features of the physical world help us make... more

Workshop with Per Axbom

Mostly Harmless: Design for Digital with a Conscience

February 22, 13:45 - 17:15

Half-Day Workshop with Per Axbom

Practical and hands-on exercises to incorporate ethical, sustainable and inclusive thinking into your current design process. You will learn: the difference between task completion and goal fulfilment; why and how to consider the people you are NOT designing for; and... more

Fondue Dinner

picture of a traditional swiss fondue dish

Combining tasty with traditional, and something to warm you up – a fondue dinner! Come celebrate the end of the first day of the conference with us @ Frau Gerolds Garten. Register in advance, dinner seats are limited!


No matter if you are new to Information Architecture or an experienced professional, let’s get together and share the ways Information Architecture makes a difference in our lives.

What is Information Architecture?

Information Architecture (IA) are structures that we use to make sure that the information people need is easy to find and to understand. So when you use a website, a mobile application or go into a store and you can find what you need and everything makes sense, that means the information architecture is doing its job.

What is World IA Day?

World IA Day connects the world through Information Architecture. World IA Day is a one-day annual conference organized by the Information Architecture Institute and held simultaneously in dozens of cities across the world.

Who is the WIAD for?

Information architects, user experience designers, business owners, content specialists, developers and all you web enthusiasts.


Should you have more questions, don’t hesitate to contact us


WIAD Switzerland sincerely thanks our sponsors for supporting our mission and making the Annual Conference possible!