Design for Difference

Global Theme 2019

Designing for difference is fundamental for Information Architecture. Users have different premises, needs, approaches and means to access information. They act in various contexts and have different requirements to the language and depth of content. It is our job to make sure we understand our users and their needs and to develop solutions that work for real people.

WIAD Switzerland will present a wide array of different projects to show the broadness of our field and the questions it involves.

Speakers

Jorge Arango

Founder and Principal at Boot Studio LLC

San Leandro, California (USA)

Sarah Barrett

Senior Information Architect at Microsoft Docs

Redmond, Washington (USA)

Per Axbom

Founder and Principal at Axbom Innovation AB

Solna, Sweden

Additional speakers coming soon

Workshops

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More of our transactions and social interactions are moving online every day. People access these digital products and services using a growing variety of devices: notebook computers, mobile phones, wearables, voice-driven smart assistants, and more. Good experience requires that these... more

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Most of us can easily remember places we’ve been, even if we’ve only been there once or haven’t seen them for many years. We do this unconsciously through “cognitive mapping,” and specific features of the physical world help us make... more

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Practical and hands-on exercises to incorporate ethical, sustainable and inclusive thinking into your current design process. You will learn: the difference between task completion and goal fulfilment; why and how to consider the people you are NOT designing for; and... more

details and scheduling coming soon

Fondue Dinner

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Combining tasty with traditional, and something to warm you up – a fondue dinner! Come celebrate the end of the first day of the conference with us @ Frau Gerolds Garten. Register in advance, dinner seats are limited!

About

No matter if you are new to Information Architecture or an experienced professional, let’s get together and share the ways Information Architecture makes a difference in our lives.

What is Information Architecture?

Information Architecture (IA) are structures that we use to make sure that the information people need is easy to find and to understand. So when you use a website, a mobile application or go into a store and you can find what you need and everything makes sense, that means the information architecture is doing its job.

What is World IA Day?

World IA Day connects the world through Information Architecture. World IA Day is a one-day annual conference organized by the Information Architecture Institute and held simultaneously in dozens of cities across the world. http://www.worldiaday.org

Who is the WIAD for?

Information architects, user experience designers, business owners, content specialists, developers and all you web enthusiasts.

Sponsors

WIAD Switzerland sincerely thanks our sponsors for supporting our mission and making the Annual Conference possible!


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