February 21-22, 2020

The IA Element

Ticket Sale starts on December 6

The IA Element

Global Theme 2020

Each part counts for its own purpose. But all elements must work together. The meaning behind it is the IA element.

The World IA Day was created to celebrate Information Architecture (IA) and to empower local leaders keep growing and sharing within their communities.

In 2020, more than anything, we want to reinforce this celebration – highlighting how IA is Elemental (or integral) to having the best results.

How IA ties and binds different ideas involved, the end users, the stakeholders, the designers and the developers. How IA is often the bridge element between them all and tying together through understanding. How IA filters the noise for a better collaboration for a growing community.

IA is essential, IA is key, IA is Elemental.

The IA Element.

The IA element is the one that ties past, present and future.
Excellence in Design. Excellence in Thinking. Excellence in Usability.





Dan Klyn

Information Architect at The Understanding Group

Hudsonville, Michigan (USA)

Hertje Brodersen

Design Strategist / UX Consultant at hypercatalecta.com

Berlin, Germany

Patrick Labud

Senior UX Consultant at BBV

Zürich, Switzerland

Lara Portmann

Content designer at Nothing AG

Bern, Switzerland


No matter if you are new to Information Architecture or an experienced professional, let’s get together and share the ways Information Architecture makes a difference in our lives.

What is Information Architecture?

Information Architecture (IA) are structures that we use to make sure that the information people need is easy to find and to understand. So when you use a website, a mobile application or go into a store and you can find what you need and everything makes sense, that means the information architecture is doing its job.

What is World IA Day?

World IA Day connects the world through Information Architecture. World IA Day is a one-day annual conference organized by the Information Architecture Institute and held simultaneously in dozens of cities across the world. http://www.worldiaday.org

Who is the WIAD for?

Information architects, user experience designers, business owners, content specialists, developers and all you web enthusiasts.


Should you have more questions, don’t hesitate to contact us zurich@worldiaday.org