WIAD 2019

Design for Difference

Global Theme 2019

Designing for difference is fundamental for Information Architecture. Users have different premises, needs, approaches and means to access information. They act in various contexts and have different requirements to the language and depth of content. It is our job to make sure we understand our users and their needs and to develop solutions that work for real people.

WIAD Switzerland will present a wide array of different projects to show the broadness of our field and the questions it involves.


Jorge Arango

Founder and Principal at Boot Studio LLC

San Leandro, California (USA)

Sarah Barrett

Senior Information Architect at Microsoft Docs

Redmond, Washington (USA)

Per Axbom

Founder and Principal at Axbom Innovation AB

Solna, Sweden

Janine Lee

Head of Business Intelligence at Ringier Axel Springer Schweiz AG


Bastiaan van Rooden

Founder at Nothing AG


Memi Beltrame

UX Designer and Founder at Less A Mess


Svetlana Ognjanovic

UX Researcher / PhD Candidate at Google/ ETH


Dave Hertig

Founder and Managing Director at ContentSuccess


Rachel Price

UX Architect at Guidea

Seattle, WA



Picture of a conference room

Information Architecture Essentials

February 22, 09:00 - 17:15

Full-Day Workshop with Jorge Arango

More of our transactions and social interactions are moving online every day. People access these digital products and services using a growing variety of devices: notebook computers, mobile phones, wearables, voice-driven smart assistants, and more. Good experience requires that these... more

Mapmaking in physical and digital space

February 22, 09:00 - 12:30

Half-Day Workshop with Sarah Barrett

Most of us can easily remember places we’ve been, even if we’ve only been there once or haven’t seen them for many years. We do this unconsciously through “cognitive mapping,” and specific features of the physical world help us make... more

Workshop with Per Axbom

Mostly Harmless: Design for Digital with a Conscience

February 22, 13:45 - 17:15

Half-Day Workshop with Per Axbom

Practical and hands-on exercises to incorporate ethical, sustainable and inclusive thinking into your current design process. You will learn: the difference between task completion and goal fulfilment; why and how to consider the people you are NOT designing for; and... more