Bastiaan van Rooden
Founder at Nothing AG
When Bastiaan van Rooden founded his agency “Nothing Interactive” in 1999, he could not imagine the galaxies he would explore with his red rocket, the logo for his agency. When “Spot” (his nickname as captain of the crew) is not touring in the Swiss mountains, he is designing digital products. His goal: making them simple, people-centred and accessible for all. He seems himself as a “diplomat”, bridging the worlds of design and development.