Bastiaan van Rooden

Founder at Nothing AG



When Bastiaan van Rooden founded the agency “Nothing” in 1999, he couldn’t have imagined all the galaxies he’s going to discover with his rocket, which stands as the crew’s symbol for exploring the new, together. When “Spot” (his nickname in the rocket) isn’t touring in the Swiss mountains, he’s designing digital products together with humans, for humans. He sees himself as a diplomat, bridging the worlds of design, development and business.

Casestudy February 23,

The Language of Innovation