Content designer at Nothing AG
Lara works at Nothing AG, a digital design agency in Bern, Switzerland, where she is responsible for doing things with words. Sometimes that means content design, sometimes it means information architecture, and sometimes it just means writing texts. Next to her work at Nothing, she is also starting a PhD in language and communication studies at the University of Bern, where she researches UX writing and its cultural-political consequences. Overall, Lara is interested in content and communication in both micro and macro contexts, and in particular in how language shapes the world around us.