Mindhunters – User Needs Anticipation Based on Evidence
It is essential that the exploration of user needs different from our own is based on actual evidence rather than subjective opinion. This talk relates to the topics user research & analytics and explains how criminal investigation methods can inspire us in becoming better data detectives.
Attendees will discover different approaches of how to collect and interpret user data through examples from the world of media content publishers. When designing for difference: Stop assuming, start asking!